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Press releases can be a powerful tool for your growing business. An engaging press release with an interesting ‘hook’ or angle is an excellent way to gain exposure for your product or service and can lead to media interviews with appearances on television and radio stations, and in newspapers or magazines.
The objective of a release is to capture the attention of your audience, and educate them about your product or service.
We cannot stress enough the importance of a well written press release. They become a waste of time to journalists who are already bogged down with information overload. And some releases are just not publishable.
So our advice? Write a strong, well written press release. The following books will help you with writing your press release:
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