Superbreak Packs in More Customer Experience with Microformats
Superbreak has introduced microformats for all its hotel and review pages, which it hopes will allow Google to add convenient summary information to their search results.

YORKSHIRE, ENGLAND, May 06, 2010 /24-7PressRelease/ -- Superbreak, the short break specialist, has enhanced the hotels and reviews section of its website to support Google's Rich Snippets.

Rich Snippets give users convenient summary information about their search results at a glance. Google currently supports data about reviews and people so when users search for a product or service they can easily see reviews and ratings, and when searching for a person, they'll get help distinguishing between people with the same name.

Superbreak is among the first in the travel industry to utilise the new Rich Snippets feature and expects to gain new visibility on Google's search result pages, with Google's own experiments showing that users are more likely to click through if they see relevant and useful information from the Web page.

With research showing that eight out of ten consumers seek reviews as part of the shopping process, this access to the opinions and experiences of other users is transforming the way that people make purchase decisions.

Richard Stelmach, Senior Web Developer at Superbreak commented: "Microformats will enhance the machine-readability of our website, in line with the latest web standards, allowing current and future applications to make use of our rich content. Rich Snippets are just one example of their uses but we look forward to seeing their impact on our site traffic."

Press Release Contact Information:

Khalid Amin
Superbreak Mini-Holidays
Online Marketing Manager
Eboracum Way
York, North Yorkshire
United Kingdom YO31 7RE
Voice: (01904) 436043
Website: Visit Our Website