Western European Game Market Estimated At EUR16 Billion ($23 billion)
New Research from DFC Intelligence, Skrill Holdings and Live Gamer Offers Publishers a Roadmap for Optimising Revenue in Europe

LONDON, ENGLAND, June 19, 2011 /24-7PressRelease/ -- The latest forecasts from DFC Intelligence, Skrill Holdings and Live Gamer estimates the Western European market for games was 23 billion dollars (about EUR16 billion) in 2010. For the next five years, DFC expects this overall figure will not grow significantly. Instead, there will be a growing shift in distribution from the traditional physical model to digital sales. According to DFC, in 2010, digital distribution of games on the PC and console systems in Western Europe was $3.4 billion. This is expected to grow to $7 billion by 2016.

Historically the European game market has not performed up to its full potential because differences in culture, language, laws and infrastructure have limited access to many markets. Online distribution definitely opens new opportunities. European companies like Gameforge and Bigpoint are now earning over $100 million in annual revenue from games that are distributed entirely online. However, like physical distribution, online distribution in Europe presents many challenges. For one, payment processing across Europe is extremely fragmented.

Because of the importance of understanding the emergence of digital distribution in the multiple European markets, DFC Intelligence has partnered with Skrill Holdings and Live Gamer to provide some on-going in-depth analysis of the major challenges and opportunities. This research is designed to take a detailed look at payment methods and how they vary by country.

Much of Europe does not have credit cards and instead relies on payment methods such as debit cards, bank transfers, direct debit, payment cards, mobile payments and others. Just in Europe, a company like Bigpoint offers 90 different payment methods with anywhere from 5 to 18 per country. Beyond just multiple payment methods, chargebacks and frauds are major issues of concern.

Unless a company is large and well established in a market, payment processing in Europe essentially requires working with a payment solutions provider that can get most of the payment solutions controlled in one place. "Companies like Skrill Holdings offer over 100 different payment methods in 200 countries around the world," said David Cole, analyst at DFC Intelligence. "These types of all-in-one solutions are becoming critical to success in developing global online distribution."

"The latest figures show that in future a strong portion of gaming sales will be based online. Skrill Holdings offer developers and publishers everything they need to successfully monetize their digital sales on a global scale. Unlike our competitors, Skrill retailers can accept payments directly and without delay, thus avoiding chargeback, risk and exchange rate conversion problems that can ultimately lead to revenue losses," said Martin Ott, Co-CEO at Skrill Holdings Limited.


Working with co-contributors Skrill Holdings (operating payment provider Moneybookers), and Live Gamer, DFC Intelligence examined actual transaction data from over 300,000 consumers in 27 European countries. A survey was also conducted of over 2,800 PC gamers in Europe and it was found that over 76% had purchased a full game via digital delivery.

DFC Intelligence is publishing findings from this research in multiple reports throughout 2011. Another major ongoing research initiative is looking at Eastern European markets especially Russia. For more information about this research please contact Ozzie Monge at omonge@dfcint.com or signup to receive briefings at https://www.dfcint.com/DFCDossier/signup.php.

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